Happyfoam is a soft product brand built around polyurethane and the possibilities it offers in product development.
We began with soft toys and stress relief products, but our understanding of polyurethane allows us to work across a wider range of applications, including retail, promotional, gifting, seasonal, and functional products. From PU squishies and stress toys to custom gift items and other soft polyurethane products, we believe good products should bring together touch, function, and visual appeal.
At Happyfoam, we see softness as more than a material quality. It is also part of the product experience. A soft product can be playful, comforting, practical, expressive, and memorable at the same time. This way of thinking shapes how we approach design, development, and the role our products can play in everyday life.
Our work includes both branded product development and OEM & ODM service. We support customers who already have clear product concepts, as well as those who are still shaping ideas and need help turning them into manufacturable solutions. Through product coordination, sampling, mold communication, packaging support, and production follow-up, we aim to provide cooperation that is practical, reliable, and well grounded.
While our core focus remains soft product creation based on polyurethane, our outlook extends beyond any single category. We are interested in how soft materials can enter more everyday settings through products that feel better, look better, and connect more naturally with people.
Whether through retail products or custom development, Happyfoam is committed to creating products that bring softness, interaction, and meaningful value into real use